Formally known as Emergence by Design. Arrai Innovations is a custom software company that’s been in Edmonton for over 20 years — a full rebrand with a new name that is as competent and code-savvy as the company. The new visual identity is a system that is based off an isometric grid. The logo is a perspective cube created from the isometric grid with a nod to the “A and i” that signifies their relationship with their customers, two parts to make the whole. To reinforce the brand, a series of block-like shapes were created to “build” the brand in a way that is both creative and technical to align with who they are.
Created at The Met Agency
Creative Direction: Gord Montgomery
Designer: Chris Reyes