The brief: PM Signs is a company that has been in operation for over 50 years and they wanted to say what they do in a quick, lively and witty way.
The design: 3 designs with the copy as the emphasis that can work as a series or by themselves. The color palette was inspired by some of PM's existing clients that they have worked with over the years. The texture patterns (stucco, brick & concrete) are a photographic representations of some of the materials that PM interact with on a daily basis when dealing with signage. The typographic, perspective, illustrations are representations of the signs themselves and the electrical component that comes with them sometimes.
The output: Digital billboard, GIF images for online (website, social media, etc.).