What started in the spring of 2002 to what is now one of the largest young adult gathering in Canada, The Project is an experiment in authentic Christianity, a place that is full of excitement, positivity, community, music and inspiration.
The task was to rebrand The Project and create something truly unique. The new visual identity is visually experimental and energetic. The icon signifies journey, growth and community and the word-mark is a complete custom font that pays tribute to the original logo. The colour palette is a set of gradients to show excitement while the brand elements are patterns to show movement.
Photography: Nicole Marie