The Faculty of Engineering wanted a newly designed viewbook that would attract not only prospect engineer students, but also creative engineer students. The result was an interactive viewbook that was visually engaging right from the cover—a custom typographic design that demanded to be solved. The photography was shot in interesting angles to show off parts of the university while also maintaining a visual consistency with the overall design. The center fold contained pages of perforated airplane parts for students to build using only folding techniques. Each part of the airplane represented a different engineering discipline to show its importance in the world and possible career directions.
Created at The Met Agency
Design + Art Direction: Chris Reyes
Designer: Danielle McBeth