The Faculty of Engineering wanted a newly designed viewbook that would attract not only prospect engineer students, but also creative engineer students. The result was an interactive viewbook that was visually engaging right from the cover—a custom typographic design that demanded to be solved. The photography was shot in interesting angles to show off parts of the university while also maintaining a visual consistency with the overall design. The center fold contained pages of perforated airplane parts for students to build using only folding techniques. Each part of the airplane represented a different engineering discipline to show its importance in the world and possible career directions.
Created at The Met Agency.
Formally known as Emergence by Design. Arrai Innovations is a custom software company that’s been in Edmonton for over 20 years — a full rebrand with a new name that is as competent and code-savvy as the company. The new visual identity is a system that is based off an isometric grid. The logo is a perspective cube created from the isometric grid with a nod to the “A and i” that signifies their relationship with their customers, two parts to make the whole. To reinforce the brand, a series of block-like shapes were created to “build” the brand in a way that is both creative and technical to align with who they are.
Created at The Met Agency.
What started in the spring of 2002 to what is now one of the largest young adult gathering in Canada, The Project is an experiment in authentic Christianity, a place that is full of excitement, positivity, community, music and inspiration.
The task was to rebrand The Project and create something truly unique. The new visual identity is visually experimental and energetic. The icon signifies journey, growth and community and the word-mark is a complete custom font that pays tribute to the original logo. The colour palette is a set of gradients to show excitement while the brand elements are patterns to show movement.
Photography: Nicole Marie
A new kind of recruiting agency that is all about combining relationship and keeping things digitally convenient.
The Logo: Is a blending of two "S's" encompassed by a circle to represent the recruitment (ie, spotlight, or magnifying glass) that feels comfortable and is versatile along with the word-mark. The alternate logo was created to show the versatility of the brand as a whole and to show that it's not just another corporate company.
The RGB inspired blue signifies forward-thinking and the digital aspect of the company. The complimenting light blue and grey colours, signifies the company's reliance, trust and security. The overall look completes a monochromatic visual system that feels inviting, corporate and trustworthy. Following the brand are a series of advertising illustrations that depicts what the company is all about.
Vertax is an innovative tax company that needed a brand that encompassed who they are. The result was a very clean, and professional brand for an innovative tax company, which included, a wordmark, business cards, envelopes, letterhead, branding guideline, and a promotional piece.
I was asked to brand David Wilkinson for his latest EP release of "Living in Between". It started with a logo and then throughout the process I took the EP title and conceptualized the idea behind the album using photography and a gradient that created blue and magenta to tell the album's story.
I was asked to create a small website for an existing fitness company that needed a better way to engage with their existing clients and bring in new clients. The idea was to create a website that consisted of the company's information and a user experience that leads to crucial info and a call to action.
A series of various projects that required a typographic treatment.
“The art and technique of arranging type. The choice of typeface and how you make it work with the layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design.”
This conscience consumer user experience project was created to allow people to give ratings on local venues in the city in hopes of venue owners, event attendee, and sound techs that want to better the experience of local venues. The project consists of a mobile version, a tablet version and a desktop version to maximize use and efficiency among this type of audience. The primary focus was mobile usage.
A personal project based on the character of Michael Scott from NBC’s, The Office.
- Prison Mike
- Date Mike
- Agent Michael Scarn
In April of 2016, PM Signs celebrated their 50th anniversary and they wanted show it. The idea was to create a logo that would be in place and shown for a year on collateral such as letterheads, apparel, water bottles and more. The colour palette was a soft gold and dark grey to give it an appropriate classic feel to go with the badge style logo. The logo then was turned into an advertising design that showcased "50 years of signs" in one image that turned the logo into a 3 dimensional design that split down the middle to reveal old and new. The ad was ran on various sizes of electronic billboards throughout Edmonton.
The brief: PM Signs is a company that has been in operation for over 50 years and they wanted to say what they do in a quick, lively and witty way.
The design: 3 designs with the copy as the emphasis that can work as a series or by themselves. The color palette was inspired by some of PM's existing clients that they have worked with over the years. The texture patterns (stucco, brick & concrete) are a photographic representations of some of the materials that PM interact with on a daily basis when dealing with signage. The typographic, perspective, illustrations are representations of the signs themselves and the electrical component that comes with them sometimes.
The output: Digital billboard, GIF images for online (website, social media, etc.).
This user experience project focused on how often consumers purchased coffee beans through a coffee shop website. The project consists of an identity design as well that reflects the company. The other objective was to enhance the experience through a 5 step process that was efficient, user friendly, and overall a quality experience that will have consumers coming back.
A series of logos, monograms and wordmark designs that I have created for various organizations, businesses, colleges, bands and musicians.
The concept of Recherché is a cologne brand and the idea was to create the product and then its' packaging. The reason for choosing a cologne bottle was for its dynamic texture in smooth glass and liquid structure. Recherché by definition means rare, exotic, or obscure.
The technical objective was to construct and render the product using a program called Autodesk Maya. With it I explored different ways to create texture and lighting to get the right effect for rendering.
The challenge for this project was to build a soda can in Maya and learning how to solve technical problems in a digital realm. The concept for the label was to turn an iconic film franchise, Star Wars, into a product for a possible promotional campaign for the upcoming release of the newest adaptation.